We deliver a full range of highly integrated on- and off-line marketing services.
We live and breathe user experience and nowhere is that passion more visible than in the websites, Intranets, apps and support systems that we architect, design and build. If it can be done in a browser, chances are we’ve done it. We deliver great branding, award-winning content creation, sleek UX and insane usability on every project we take on. While we have experience with every enterprise and open source CMS solution out there, we are partial to our own content (and business) management platform, OrgCentral-the most intuitive and powerful CMS on the planet.
Reimagining the look and feel and overall messaging of great businesses is something we do on a daily basis. What makes you tick? What does your storytelling look (and feel) like? What makes your products so extraordinary? What are you not saying that you should be shouting? And why should anyone care? From naming to logos to lookbooks, we’ll help you define all of that, get to the heart of the matter and communicate it a way that will make people care deeply. And buy often.
We can design like a great design firm, strategize like a big ad agency and do interactive with the geekiest of them. Whether you need a new ad campaign, a training video, a catalog, an email campaign, a unique leave-behind or an unconventional event invitation that will have people knocking down your door, we can help. We just hope you don’t have a problem being the center of attention.
After a lot of years in business, we've seen and done a lot. That experience...that body of work...the relationships we’ve formed...the things we learned...allow us to bring many intangibles to our client partnerships—things you won’t see on a statement of work (nor on your invoices for that matter). An introduction...access to a network of influencers you may not have known were out there...a supplier who can save you money...or simply a fresh way of looking at something you may have been taking for granted. Let’s put our heads together and watch the awesome happen.
JesseJames Creative is a fully integrated marketing communications firm based in New York. We deliver expertise in interactive marketing and strategy, website and web application development, mobile, consumer and B2B advertising, branding and direct response programs.
(Simply put, we can help you connect a lot of dots with great results.)
We’re usually too busy working to add everything we do to this section, but the highlights below should give you a sense of the things we create around here.
This is just the tip of the JJC portfolio iceberg. Contact us to see more.
And to see what we can do for you.
If the idea of sitting through an all-day sales seminar sounds painful, you haven’t attended one of Jack Daly’s “Smart Selling” seminars. America's preeminent Sales Guru, Jack's infectious energy is off the charts and his ability to communicate immediately actionable ways to increase business is remarkable. Getting “Jack'd” as it has come to be known, is a must for any business owner or team. When the NY Chapter of The Entrepreneurs' Organization invited Jack to speak, they knew a standard invitation would not get the job done. (Getting the attention of 200 busy Entrepreneurs is no easy task, and as such, attendance was down at Chapter events that year.) Enter the JJC team. To let everyone know about this must-see event, we hand delivered clear tubes with a real carrot and stick inside to every member in the chapter with a hangtag telling them that there was a better way to motivate their salespeople. As the packages hit people's desks, the invite itself went viral and the event sold out in hours.
When Jet Blue asked us to help them promote an event featuring their visionary CEO David Neeleman, we were happy to get on board. The target audience was busy NYC business owners and road warriors, so we knew we had to do something that would break through and entice an audience of hard chargers who usually didn’t stop for lunch, much less take an entire afternoon off to join us. Playing off the guts (ahem) it took JetBlue to launch a new airline in the midst of a recession, the invite we sent out raised more than a few eyebrows and sold out the event in one day.
For more than thirty years, George H. Ross has been one of Donald Trump’s chief advisors and intimately involved with many of Trump’s biggest real estate deals. When EO-NY scored an exclusive audience with Ross, to hear firsthand how everyone, can use his strategies to win big in real estate, they turned to JJC to promote it. To do so, we hand delivered a package containing a custom invite complete with a genuine Trump wig for members and a cutout version for their "plus ones." The invite got people talking, caused quite a stir on social media and led to one of the fastest sellouts in the chapter's history. We later heard the invitation even got a smile from the Donald himself. (And best of all, no one got fired!)
In 2018, JJC began a wonderful relationship with some fellow New Yorkers—The team at The Village of Saranac Lake. Together we launched a brand new, rebranded web presence and CMS system. We re-imagined how every department told their story and designed microsites for their larger facilities, bringing the entire enterprise under a single CMS system.
Cool content pods like recreation maps and "Business Heroes" help tell the Village's colorful story. While dynamic modules like a commercial space finder and automated email alerts, free staff up to do other things. It all adds up to one of most interactive and content-rich municipal websites you'll find anywhere.
Like The Village itself, the site continues to evolve and we continue to deliver innovative, time- and resource-saving features and functionality.
When an MIT dropout was ready to disrupt the multibillion-dollar AE industry with a breakthrough project management and accounting system, we were there to help.
Our irreverent, often brash, work for Sema4 really set the tone for the brand and included advertising, direct mail, sales collateral, guerrilla marketing and training materials. The work had some serious attitude (just like the company and product it was done for) and really helped get the attention of an audience used to the same old same old.
As the product continued to gain momentum and market share, the company was snapped up by the largest old school player in their space, who, recognizing the threat posed by the leaner and decidedly meaner Sema4, figured, "If you can’t beat 'em, join 'em."
When an MIT dropout was ready to disrupt the multibillion-dollar AE industry with a breakthrough project management and accounting system, we were there to help.
Our irreverent, often brash, work for Sema4 really set the tone for the brand and included advertising, direct mail, sales collateral, guerrilla marketing and training materials. The work had some serious attitude (just like the company and product it was done for) and really helped get the attention of an audience used to the same old same old.
As the product continued to gain momentum and market share, the company was snapped up by the largest old school player in their space, who, recognizing the threat posed by the leaner and decidedly meaner Sema4, figured, "If you can’t beat 'em, join 'em."
When an MIT dropout was ready to disrupt the multibillion-dollar AE industry with a breakthrough project management and accounting system, we were there to help.
Our irreverent, often brash, work for Sema4 really set the tone for the brand and included advertising, direct mail, sales collateral, guerrilla marketing and training materials. The work had some serious attitude (just like the company and product it was done for) and really helped get the attention of an audience used to the same old same old.
As the product continued to gain momentum and market share, the company was snapped up by the largest old school player in their space, who, recognizing the threat posed by the leaner and decidedly meaner Sema4, figured, "If you can’t beat 'em, join 'em."
With a hot spring running down main street and nearly 500 inches of super skiable powder per year, Pagosa Springs is a year round destination with something for everyone. The new site we created for them has helped raise Pagosa's profile nationally. We did the website, a mobile site, a Visitor Center Kiosk and more. Regardless of the medium, it's all starting to click—visitor days and tourism spend are both up.
Website
Addison, Texas, is one happening place. A series of special events draws nearly a million visitors to town every year. When their marquee event, a two-day food and wine festival, was being rebooted, JJC was given a seat at the table. (We redesigned Addison's main city site as well.) The standalone site we created (with an OrgCentral-powered CMS of course) raised the bar significantly and became a key driver of awareness and ticket sales. Based on the sucess of Fork & Cork, the city asked us to create sites for the rest of their special events as well. Now Kaboom Town, Octoberfest and the Addison Summer Series not only look great, but they are all manageable via a common CMS that is smart enough and flexible enough to handle anything their events team can throw at it-from sponsors to advertising to ticket sales.
Website
When a group of top advisors left one of America's biggest banks to pursue their own entrepreneurial dreams, they didn't go it alone. JJC was there to create their logo and identity program and help handle the firm's launch. After branding the firm, we produced a series of immersive, invitation-only events at top Manhattan venues, to help them quickly gain mindshare in a crowded "me too" space and ultimately secure some of their first high-net-worth clients. We eschewed glossy and other standard (and disposable) collateral and instead delivered the firm's message via guerrilla-style messaging during the events. This innovative and irreverent multimedia barrage included cocktail napkins, coasters, custom drink recipes, dynamically printed attendee badges, wall projections and even rest room signage. ROI for the series was extremely high and we heard from the client that this was one of their best investments ever.
We are extremely proud to have helped launch a major new player into the multi-billion dollar fantasy sports space. Draft Valet creates once-in-a-lifetime fantasy draft experiences that closely mirror the live draft day drama that happens in pro sports. They also provide in-season, expert level, advice designed to give teams in the know, a decidedly unfair advantage.
JJC was recruited to help build the brand from day one. We created the company's logo, launched their first website, helped produce their inaugural series of events and conceived and built what you see here: The MegaBoard--a JumboTron-sized behemoth that runs an in-person fantasy draft in real time complete with big data integration, a mobile Smack Talk app, personalized expert advice and much more. Are you ready for some football?
Over the years, we had the priviledge of working with some of the best networks on TV. We launched the History Channel for A&E, helped the Independent Film Channel gain some mainstream exposure for Bravo and as you see here, helped convince notoriously finicky cable operators that American Movie Classics was the one channel they could never go wrong with.
When Nike was ready to launch the customizable Presto sneaker, they turned to JJC and Clifford PR to kick things off. We created all kinds of promotional goodness for the Presto campaign including some way-out-of-the-box press outreach materials, invitations and graphics for a series of global kickoff events, and the piece you see here—an old school flip book that let viewers match Archetypical New Yorkers with just the right Presto shoe.
Run by one of the largest banks in Italy, The Startup Initiative is Europe's pre-eminent incubator and bootcamp. When it was time to reboot their own web presence and back-end systems, they turned to JJC. We helped redesign the site and provided not only a killer CMS, but custom modules to handle their complex startup and investor registration process, provide extensive live event management tools, and bring what was a standalone email marketing program in house as an integrated part of the same database that runs the rest of the show. Thanks to JJC, this already successful program now has Unicorn written all
over it.
When some of the top (and by top, we mean crazy) minds in kitesurfing came up with a binding idea sure to revolutionize water and snow action sports, they turned to JJC to help spread the love.
We named the comapny, did the branding, worked with them to put together an industry partnership program and launched a teaser website, putting the world on notice that from here on, going big was going to be a whole lot safer.
Freedom Xtreme is in stealth mode now, as product testing continues in Brazil and The British Virgin Islands. Stay tuned...
A relic of the last Ice Age, The Albany Pine Bush Preserve is one of the best and last remaining examples of an inland pine barrens ecosystem on earth. We were brought on by New York State (the Stewards of the Preserve) to communicate the wonders of this magical place online, increase in-person visits and consolidate the many disconnected (and often stone age era) systems staff were using to run the business side of the Preserve, into a single, modern system. The web site and supporting back end systems we created tell the Pine Bush story and invite all kinds of on- and off-line interaction from site visitors. Interactive, mobile-friendly trail maps and online citizen science activities encourage adventure. A full membership system allows people to join The Pine Bush, make donations and even volunteer. The site also supports the Preserve’s educational programming calendar and streamlines the management of over 200 events every year, handling everything from planning to registrations to staffing to post event surveys—all from one highly integrated and easy-to-use system.
Website
When the Lake and Peninsula Borough, one of the coolest places in Alaska, was doing a rebranding, they looked to JJC for the interactive portion of the effort. Powered by a highly intuitive CMS, the site we designed and built, organizes every aspect of this larger-than-life place into one easy-to-navigate site.
Residents, local businesses and visitors can now all find everything from trip planning ideas to local busines resources to documents to a robust online events calendar and program registration system. Department and Village teams now self-manage their own corners of the site using a consistent set of tools that makes everyone a web genius without even trying.
Along the way, we were also able to streamline a number of other operations and save the Borough some money on external software licences and spare them the nightmare of having to train staff on 19 different pieces of software.
We even put together a module to showcase, with 100% transparency, The Borough's many annual achievments with this [custom page.] LINK WORDS CUSTOM PAGE to HERE IN NEW WINDOW: https://lakeandpen.com/2021annualreport/
The Anna Sobol Levy Foundation provides fellowships for US college graduates to study in Israel. This unique program provides Fellows with a concentrated, experiential education that covers issues such as global security, counter terrorism, international relations and diplomacy.
JJC helped rebrand the foundation and create a dynamic website designed to raising awarenes of The Foundation internationally and attract more qualified applicants to the program.
Behind the scenes, a secure members-only area provides sense of community and a place where program alumni from the past 16 years (and current fellows) can get to know each other better, share experiences, network and trade opportunities.
Her Honor Mentoring (Judge Judy's Nonprofit) seeks to provide a platform for young women to reach their full potential. Practical skills to realize a life full of promise are attained through a structured framework for learning and growth. Through one-on-one mentoring, intimate seminars and unique experiential learning, the program endeavors to reinforce the importance of college education and ultimately a meaningful profession. Young women achieve a sense of confidence and independence that will lead them to a career guided by their passion.
When Judy and her daughter Nicole (who is responsible for the vision of the organization and all day-to-day operations) launhed Her Honor in 2011, JJC did the branding, designed the public-facing website and built out a suite of web-enabled systems to automate and streamline the business end of the organization-everything from recruiting to time sheets to invoicing to event management.
A major redesign just launched.
Truly multi-disciplinary, our team includes experts in branding, communications, information architecture, user experience, project management and of course, technology. We bring a unique blend of strategic smarts, award-winning design and content creation skills and high-end technical ability to the table on every project. Meet the firm's principals below (Jesse and James—go figure) and our official mascot, Logan. Hire us to move the needle for your organization and we’ll introduce you to the rest of the JJC crew. And to some really innovative, ‘Why didn’t I think of that?’
kind of thinking.
Jesse co-founded JesseJames Creative. Prior to getting the entrepreneurial bug, she worked at a number of top New York ad agencies, where she created successful print and television campaigns for clients such as McDonald’s, Clairol, HBO Video, American Movie Classics and Chase. An award-winning copywriter, Jesse is responsible for developing the content strategy, words and messaging that power our projects.
As a co-founder of JJC, Jim brings a wide range of experience to the firm including work for CBS Records, Nike and the Meredith Corporation. An expert in user experience and information architecture, Jim makes sure that every site and application we build is as intuitive and simple to use, as it is powerful.
Logan is the official JJC mascot. He spends most days laying about the office begging for food and thinking up new multimedia campaign ideas—mostly centered around securing more food from the rest of the staff here. He also loves spending time with his crew at the Madison Square Park Dog Run. Logan was rescued from a terrible place called Dead Dog Beach in Puerto Rico. All of us here are forever grateful to The SATO Project for the amazing work they do.
From towns and cities to non-profits to associations to big brands to startups, we are all about doing exactly what’s right for our clients and making a meaningful difference in their lives and in the lives of their customers. We focus on one thing—real and measurable results. We do it with integrity and we make sure that everyone always has fun along the way. But don't take our word for it...
Tell us your story. Challenge us. Tell us a joke. Or just say Hi. To get in touch, pick up the phone or complete the form below. (We promise not to spam you or sell your information to people with bad intent.) We look forward to connecting.
Thanks. We have just completed a full frontal optical scan. We've cloned your unique retinal cell layout and uploaded your image to our servers. Within the next three minutes, we will run an FBI identity check and cross reference all findings with the Wisconsin branch of the KGB.
If you are “Wanted” we will turn you in and collect the bounty. If you’re unwanted, you have our sympathy. Don’t give up, there’s someone out there for everyone. They just haven’t found you yet.
All of it and however we see fit.
Logan, guard dog extraordinaire, is on the case providing round the clock protection for our customers’ information. Logan is very dedicated to his mission. And he loves rope toys.
Cookies are a delicious baked good. Available in a variety of flavors ranging from chocolate chip to oatmeal raisin to oatmeal chocolate chip. Frosted cookies such as the “black and white” and the cream-filled “sandwich cookie” are also quite tasty. All will make you fat. Beyond that, we’re not saying.
Absolutely. We’ll sell your information to the highest bidder at the drop of a hat. And we don’t just mean to folks compiling mailing lists. We’ll sell it to anyone. Space aliens in search of a citizenship. Mobster turncoats looking for a fresh start. Mad scientists in need of identities for their secret army of cloned humans. Or Mark Zuckerberg. You name it, if they’ve got the cash, we’ll sell you out faster than you can say “Give me back my life.”
JesseJames is committed to protecting the privacy of impressionable young children. Which is why when we catch one doing goofy things on TikTok, we tell no one. We respect their privacy. Have a nice day. And by the way...nice shoes.
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You also consent to dress like an infant, act like a monkey and cluck like a chicken on the third Saturday of every month. If we change our privacy policy on a whim, we will post those changes on this page so that the next time you feel like someone is watching you, you'll know we are.
We hate those annoying little opt-in boxes, so we'll just assume that since you're shaking your head, that's a yes.
